Hi, I’m Kelly.
I create storytelling-driven content that connects brand strategy to real human emotion, turning creative ideas into measurable impact.
My Approach
Collaborative
I believe the best ideas come from working across disciplines, merging design, copy, and strategy to create cohesive, on-brand moments that resonate across every channel.
Storytelling
I craft content that connects emotional storytelling with brand objectives, aligning every post, photo, or video with the “why” behind the campaign.
PACKOUT Rack
New Product
Concepted and created launch content for Milwaukee’s new PACKOUT™ system, highlighting real-world benefits through the perspectives of both the user and the manager.
Case Studies
Joshua Tree
Brand Story
An authentic look at how one tree care crew traded gas for battery — proving Milwaukee’s M18 system can power a full day’s work without compromise.
Pour to Finish
System Story
Led concept and creative direction for Milwaukee’s MX equipment line, showcasing how Milwaukee is redefining the concrete industry with a full battery-powered solution: from pour to finish.
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10+ Years of Creative Experience
Crafting stories that connect people to brands through thoughtful strategy, design, and motion.
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Collaborative by Nature
Bridging creative and strategy teams to shape meaningful, consistent brand moments.
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Connection Driven
Creating content that sparks emotion, strengthens culture, and celebrates individuality.
Turning complex ideas into clear, compelling brand narratives.
By Kohl’s
Social Campaign
Kohl’s wanted to shine a spotlight on the brands they design and develop in-house, creating a social-first campaign that built awareness and gave customers a closer look at the stories behind the labels. I helped concept the creative direction, then brought each idea to life by shooting and editing the content for social. The campaign successfully drove strong brand awareness and engagement while giving Kohl’s in-house brands a more distinct and relatable presence across social channels.
My Role: Concept development, directing, storyboarding, and post-production, ensuring a seamless creative process from shoot to final delivery.
Every image tells a story worth sharing.
